Purpose hypothesis


・Due to the steep decline in eel catch, the traditional Japanese food culture faces a crisis of survival.
・This research aims to test the validation of the effectiveness of sustainable seafood in dealing with the said problem.

By cause of excess fishing, eel catching has been decreasing every year. Thus, the traditional Japanese food culture is facing a crisis of survival.

The responsibility of excess fishing not only with the fisherman but also with the consumers. That means high school students, as part of the consumers, is responsible for solving this problem as well.

In this research, it is suggested that "Ethical Consumption" which means to buy the products that made with the consideration of the harmony of people, environment, and society is the key concept in solving the said problem. Therefore, we proposed the SUSTAINABLE SEAFOOD to solve the said problem. SUSTAINABLE SEAFOOD is a campaign which aims to increase awareness, and raised concerns over the way our seafood is obtained and highlights the importance of taking long-term vitality of harvested species and the well-being of the ocean into consideration.

On September 2015, UN members announce The Sustainable Development Goals in which has 17 goals each has its specific target to be achieved by 2030. Among the 17 goals, LIFE BELOW WATER is listed as the calling countries in the world, regardless developed countries or developing countries, to conserve and sustainably use the oceans, seas and marine resources for sustainable development.

By adopting the activity and thinking of sustainable seafood, it is expected changes will happen in the attitude of consumers. Thus, more eco-friendly consumption will happen which eventually contributes to solving the problem.

  The Sustainable Development Goals LIFE BELOW WATER
Source:UN Information center

In this research, along with testing the hypotheses above, we will try to tackle the decline of eel catching.

Closing in on the problem!