Due to the steep decline in eel catch, the traditional Japanese food culture faces a crisis of survival. We set up this website to introduce the contents of the problem as well as and our activities towards the solving it.

Cosideration―Expected future

What influence do our action have on social trends.

Consideration

Expected future

Consumers
We expect to change in consumers awareness through increasing recognition. We can predict that they activity buy seafood having "certification mark" for the future. Then our active affects various institutions and leads to change social.

Goverment・Company
We predict the government cooperation by sustainable seafood is becoming popular.

In New Zealand government cooperate with fisheries cooperative, and supervision their fishing. Tackling sustainable seafood may become popular. For example, the distribution of aquatic products which have no certification mark may increase, although it's unfamiliar at this time.
The product with certification mark is so common abroad. We can assume that the sustainable seafood will increase on a menu at a restaurant.


The sustainable seafood will be activated in Japan, if such kind of movement like New Zealand become more popular.
We believe that we can protect the Japanese traditional food culture as well as eel and sea by increasing the certification mark for various fishes.

Introduction

To conserve eel

Improving awareness

Take action

Consideration

Others

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