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mechanisms of food loss
understanding Japan through
understanding other countries
Surroudings
Company
Consumers 
 Design products  Order  Production Sales 

 Food loss situations in the food companies
 Food products are made with these process

  Product design → Order → Production → Sales

Here, we will be looking at the relation between food companies and consumers

   Product design


We have payed attention to the characteristic of Japan's food product that there are a lot of kinds of different tastes in each product. I think it would be very obvious if you look at the shelves in the supermarket. Don't you think you see a lot of limited/seasonal taste and packages?

Food Loss companies tries to create products which is most likely to be sold, so they think of an idea which consumers show interest and make it popular. What is important for them is to constantly create new kinds of products and make the span of each product short.

Thanks to this method this became one of the biggest cause to create food loss.



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