Times and trend color

■The trend color is decided

Do you know the word trend color?
"Pink seems to be popular in this spring" We think you have heard this phrase before.
In fact, "trend color" is decided!It is apt to be thought with "a color popular spontaneously" by the word "trend color", but is decided premeditatedly for some time how for two years.
The decision of the trend color is made in "Intercolor" (international trend color Committee) with the headquarters in Paris.
They each bring an opinion each, and the representative from each member nation discusses it and seems to choose the trend color of the former fashion for two years.

Well, We will see a flow before trend color being decided。

The flow that a trendy color is selected as
Two years ago	The choice trendy with Intercolor
One and a half years ago	The color choice in JAFCA for domestic markets
		Material exhibition
One year ago	Product plan → commodification
		Collection
Season/strong>	Sale → Purchase

■Is trend color really always popular?

In this way, will the trend color decided two years ago be popular as expected?
In fact, it does not seem to be necessarily prevalent in a predictive street. Why is it?
It is because a color to choose with our psychological condition by a great event, economy such as natural disaster or terrorism changes.
An orange has become the popular color in the early 90s. It is attracted attention in Europe and America, but was not prevalent at all in Japan. Japan was just after a bubble burst, and uneasiness continued these days, and cheerful orange was not received.

There is a thing produced naturally by social conditions that it is decided on trend color intentionally for two years.

■Trend color chronological table

We made trend color and the chronological table of social conditions. Because it was established in 1963, as for Intercolor selecting trend color as, can it not be said that the trend color of the front of it is a color brought about naturally?
We will watch popular color while comparing it with a background in the times.

The 1940s

• 1945

  The World War II end of the war 　 　　　
  ※Khaki of the military uniform　

• 1947...1949

  Japan begins to gradually walk a way to economic revitalization. American look begins to be popular.
  ※Primary color of the marine look　

The 1950s

• 1950 ...

  Korean War (1950 through 1953) war emergency demand
  The American look heyday

  When an after the war overseas movie comes to be shown, the cine-mode of the movie is popular 　 　　　
  ※Red of cine-mode "red shoes" Rouge et noir of "the rouge et noir"

• 1955

  Economic revitalization gets into full swing. Three kinds of sacred treasures (electric refrigerator, washing machine, vacuum cleaner)
  ※Morning star blue　

• 1959

  Crown Prince (His Majesty the Emperor) marriage
  ※Celebration color　　

The 1960s

• 1961

  Trade liberalization enforcement
  ※※Color campaign (sherbet tone) of 1962 department stores

• 1964

  The Tokyo Olympics　 Tokaido Shinkansen opening to traffic
  ※Oriental color (Japanese traditional color)

• 1968

  The rapid economic growth / GNP second place
  ※Mexican color (the Olympics in Mexico) 　　　

• 1969

  Campus dispute / Apollo moon landing
  ※Psychedelic color　

The 1970s

• 1973

  The first oil crisis
  ※Natural color of 1970 - nature intention　

• 1974

  GNP first minus (surge of the saving awareness)
  ※1973 - earth color　

• 1977

  Economic depression due to a strong yen rate
  1975 - khaki, olive are prevalent　

• 1979

  The second oil crisis
  
  

The 1980s

• 1979 ...

  Economy slump to continue from the second oil crisis 　　　
  ※The monotone boom that 1980-82 is global　　

• 1983 ...

  Sign of the economic recovery
  ※1985 - pastels-like is trendy　

• 1987 ...

  Bubble economy begins
  
  

• 1989

  From Showa to Heisei / Environment Summit held
  ※1989 - ecology color attracts attention　

The 1990s

• 1991

  The Gulf War, Soviet Union extinction /　Bubble economy collapses, and recession begins 　　　
  ※Dark blue and a black basic color are trendy with 1991 dark blue blurring popularity　　

• 1995

  Great Hanshin Earthquake / The Aum Shinrikyo incident
  ※Beige is trendy with 1993 - natural popularity　

• 1999

  Unemployment figures 4.9% worst ever
  ※Purple, wine system are trendy in 1997-98 fall and winter　

The 2000s

• 2000

  Published by Okinawa Summit holding (July) / Issuance of two thousand yen bill 　 　　　
  ※※Pink popularity　

• 2001

  Synchronized terrorist attacks (September) in America
  ※Hit of the vivid red

• 2002

  The Japan-Korea cosponsorship soccer World Cup (May)
  ※Through the year, white was popular

• 2003

  Iraqi War outbreak (March) / Terrorism occurs in a row in the Middle East
  ※Khaki, olive popularity　

• 2004

  Bird flu spreads in Asian each place (January)
  ※metallic color are popular shiningly

• 2005

  Personal Information Protection Law enforcement　/　Cool Biz begins by preventive measures against warming
  ※Turquoise　

• 2006

  livedoor case　／　Slump of the new market stock
  ※Gold and monotone high-quality with a household appliance

• 2007

  Issue of subprime loan (world financial crisis) outbreak
  ※In "black Rich" topic

• 2008

  U.S. Lehman shock / World synchronized recession
  ※Berry color popularity such as purple, the pink　

• 2009

  The Democratic Party wins by the Lower House election; to change of government
  ※Black and white popularity of iPhone

The 2010s

• 2010

  Twitter, SNS popularity including Facebook　/ iPad release 　　　
  ※Popularity together blue dungarees, a hit of the denim　

• 2011

  East Japan great earthquake 　 　　　
  ※Navy popularity

• 2012

  The Liberal Democratic Party government return ／Olympics in London 　　　
  ※Sherbet color popularity

• 2013

  Avenomics Economy　/　Mount Fuji, world's cultural heritage registration 　　　
  ※vivid color, neon color are popular

※A document offer: Japanese popular color association (JAFCA)



Popular color to change every times. How about?
By the old generation, I may not get a hint to everybody.
I understand that the khaki of the military uniform was popular just after the end of the war somehow.
That's right, there are many military uniforms and monsters in the TV drama of that era.
If oil shocks and recession continue, you can also understand that fashionable colors become plain.
I remember the neon color in 2013. I bought iPhone 5c colorful!
Even though it said that trend colors were decided, I felt that it was deeply involved with the background of the times as well.

I changed my clothes♪

That's cute! What happened?
Do you not know it?　The color of (2017) that a Japanese popular color association (JAFCA) announced of next year is vivid red!
Color names: Leading Red seems to say. A choice reason seems to include three keywords of [Japan] [decision, energy] [quality of human being].





This page is confirmation of "the times and the trend color"

1. The trend color is decided premeditatedly, how many years will be planned for?

One year ago
Two years ago
Three years ago


2. "The decision of the popular color is made in "xxxxxx"( international popular color Committee) with the headquarters in Paris". What will you say?

Internet color
Traditional color
Intercolor


3. Trend color may not be popular on schedule. Why will it be?

Because expectation came off
Because We are influenced by a great event, economy such as natural disaster or terrorism
Because it was not able to supply the materials of the color that We planned