Cause3:Measure
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You have to think about measures, but the 1/3 rule is to give consumers more time to buy their products and to reach the expiration date.?
Isn't that necessary for us consumers?
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Certainly.
But why not keep all the food for so long?
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Exactly! From the same perspective as everyone else, a review is starting little by little!
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At a supermarket, they reviewed the rules considering how long they would be stored in each household !
●Rice remains 1/3 rule
Because many homes store rice without buying it immediately after buying it,to secure consumers' holding periodkeep one-third rule !
●Cup noodles changed to 1/2 rule
Many people eat cup noodles right after they buy them. You don't need to sell with such a long margin?
→became 1/2rule
Government movement!
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In addition, there is no need to reserve "1/3" for consumers whose products have a long shelf life from the beginning.
Agriculture, forestry and fisheries are watching and calling for relaxation of the rules!
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What kind of food is a “long shelf life” product?
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For example, "sweets" are often long.
〔 Ministry of Agriculture, Forestry and Fisheries recommended to reduce delivery deadlineSweets with a shelf life of 180 days or more 〕
If it is 1/3rule...
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Consumers have 60 days to purchase.
But there should be many consumers who have no problem even in half 30 days!
Change to 1/2 rule
1/3 rule is reviewed,Instead, what is gaining attention is1/2rule.
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By the way, what is the "1/2 rule"??
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The "delivery date" has been reduced to 1/2, and the remaining 1/2 has the expiration date shared between the store and the family.
The way of division at that time is decided freely by the store according to the case.
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I see!
The delivery deadline will be eased, and the sales period can be set appropriately according to the product, so loss is likely to decrease!
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In fact, it seemed to be very effective in the 1/2 rule demonstration experiment!
According to estimates by the Ryutsu Keizai Kenkyusho, if confectionery and beverages were changed from "1/3 rule" to "1/2 rule" in a demonstration experiment involving 35 companies such as food manufacturers and retailers,About 7 tons per a yearsucceeded in reducing waste
If more companies do more with more food, they should be able to further reduce food loss!