Cause３：Measure
You have to think about measures, but the 1/3 rule is to give consumers more time to buy their products and to reach the expiration date.？
Isn't that necessary for us consumers?
Certainly.
But why not keep all the food for so long?
Exactly! From the same perspective as everyone else, a review is starting little by little!
At a supermarket, they reviewed the rules considering how long they would be stored in each household ！
●Rice remains 1/3 rule
Because many homes store rice without buying it immediately after buying it,to secure consumers' holding periodkeep one-third rule ！
●Cup noodles changed to 1/2 rule
Many people eat cup noodles right after they buy them. You don't need to sell with such a long margin?
→became １/２rule
Government movement！
In addition, there is no need to reserve "1/3" for consumers whose products have a long shelf life from the beginning.
Agriculture, forestry and fisheries are watching and calling for relaxation of the rules！
What kind of food is a “long shelf life” product?
For example, "sweets" are often long.
〔 Ministry of Agriculture, Forestry and Fisheries recommended to reduce delivery deadlineSweets with a shelf life of 180 days or more 〕
If it is １／３rule...
Consumers have 60 days to purchase.
But there should be many consumers who have no problem even in half 30 days！
Change to １／２ rule
１／３ rule is reviewed,Instead, what is gaining attention is１／２rule.
By the way, what is the "1/2 rule"?？
The "delivery date" has been reduced to 1/2, and the remaining 1/2 has the expiration date shared between the store and the family.
The way of division at that time is decided freely by the store according to the case.
I see！
The delivery deadline will be eased, and the sales period can be set appropriately according to the product, so loss is likely to decrease！
In fact, it seemed to be very effective in the 1/2 rule demonstration experiment！
According to estimates by the Ryutsu Keizai Kenkyusho, if confectionery and beverages were changed from "1/3 rule" to "1/2 rule" in a demonstration experiment involving 35 companies such as food manufacturers and retailers,About ７ tons per a yearsucceeded in reducing waste
If more companies do more with more food, they should be able to further reduce food loss！