Yoshinoya is a “Gyudon”(Beef Bowl) shop. Today,Yoshinoya has expanded into the United States,China,Taiwan,Philippines,Singapore,Thailand and Indonesia. In the local,Gyudon is sold at every shop,although some menus developed originally are also sold in order to adapt on the food culture there. The name of Gyudon that is called “Beef Bowl” in the United States is different in each country. In a part of China,the name of the menu is same as that in Japan.

CoCo Ichibanya is a popular curry shop in Japan. In Thailand,CoCo Ichibanya has become very popular. In Japan,the standard price of curry is about 600 yen(6 dollars). Because the average of annual income in Thailand is about 20% to 25% of that in Japan,that price seems to be 3000 yen(30 dollars) there. So CoCo Ichibanya set the direction to the “upscale” and has succeed in branding. In Thailand,the taste of curry is same as that in Japan and its price is set about 200 baht(6 dollars).However,it has established its image by the efforts such as luxury interior and setting up shops in a department store in a prime location. It is not uncommon that dating and business negotiation is carried out in CoCo Ichibanya.

Ootoya is a Japanese food restaurant. It has expanded into the United States,China,Taiwan,Indonesia and Singapore,and established its position as an upscale Japanese chain shop especially in Asia. Although its price is a little expensive,that the taste of common people is provided has been attractive and many people come to Ootoya. Especially in foreign countries,there is many fake Japanese restaurants run by Korean and Chinese people,so many foreign people visit Ootoya in search of authentic Japanese food. By providing Japanese menu directly,Ootoya gives people a sense of security. That may be one of the reasons why Ootoya is popular in overseas.

Marugame Seimen is a popular udon shop in Japan. Marugame Seimen has expanded into many countries such as Thailand,Indonesia,China,Korea,Russia,Australia and Hawaii. The reasons why Marugame Seimen can expand around the world are... ・Delicious soup and noodle ・Reasonable price and ease ・Order style to choose freely ・Sense of security that the production process is visible Marugame Seimen is popular not only in Japan but other countries,by quickness,inexpensiveness and deliciousness.