Virtual Water

◎What is "Virtual Water"?

The idea is that the person who bought the product consumed indirectly the amount of water used to produce agricultural products and industrial products.

 

Example）

 

 

 

Water shortage scarce in the world ～We can't afford to be wasted～

Virtual water is abandoned in large quantities along with food loss that does not decrease.

However, there are people all over the world who suffer from water shortages.

↓　　　　　　　　

Virtual water used for "50kg"

ex）Burger　×　About 555 　

９９９L　×　５５５　　　

＝５５４４５L　

 

Humans don't have time to waste water!!

 

Have you ever thought about the water situation of the country　where export to your country?

Importing food means that virtual water that was needed to grow the food is also indirectly imported.

Therefore, the disposal of imported food for some reason means that the local virtual water of the country that exports it is also wasted.

 

By reducing food waste, we can reduce the amount of virtual water in the first place, protect local water, and contribute to the global water shortage measures!