Hokkaido

In Hokkaido, people carry out "Irankarapte campaign"."Irankarapte" means "I will gently touch your heart" in Ainu, and they listed it as Omotenashi's keyword in Hokkaido. Furthermore, they carry out the training of customer service in order to develop their heart of Omotenashi. By proceed with these activities, they plan to improve Omotenashi and to increase the repeaters.