Aomori

In Aomori, there are some approaches which people are learned about Omotenashi by teachers such as Omotenashi seminar and Omotenashi challenge school. In addition, there is a approach named Omotenashi award which people honored to Omotenashi volunteer organizations.Through these approaches, all of the residents entertain visitors in with smiles. People are working to the goal that they aim to be perfectly satisfied for the first time come people.

Akita

People plan a project named "Akita hospitality movement" which many groups register and act. They will be important to stand on the viewpoint of tourists and make efforts to disseminate information of the journey in order to enable the elderly, handicapped and foreigner to travel with confidence.

Iwate

In Iwate, there is a approach which five-family unit named "Iwate whole hospitality Corp" greet tourists at Morioka Station. In addition, people act residents the activity named "Anawan activity" which let the hospitality from trivial in order to improve heart of hospitality. They devise for which you take comfortably in conjunction with the national polity towards the Iwate national polity.

Miyagi

There is a citizens participation type of hospitality project which aim to entertain by 100,000 residents. This project is carried out in the entire prefecture, not this business. They also act activities such as handing out badges and recruiting hospitality corps in order to improve awareness of hospitality. In addition, they act approaches such as "Hospitality Award" in order to raise the motivation of hospitality, and they seem to continue to work towards a sustainable hospitality.

Yamagata

People strive to tackle prefectural total participation type of hospitality movement in the wake of "Yamagata destination" that took place in 2014. This is a movement for which tourists rejoice in a range that residents can do somethings such as cleaning and planting flowers. They cherish to convey the appeals of Yamagata's foods and history when they entertain someone, and prompt hospitality to variety ways in order to keep these hospitality.

Fukushima

People act movement in order to hold consciousness of hospitality to residents whenever they can greet visitors such as recruiting Omotenashi corps. In addition, they open hospitality training and plan to improve their skills. Also they establish "Under18 Omotenashi corps" in order to make the young be interested in hospitality.