Let's 茶 茶 茶

Changes in Consumption

Changes in the Place of Purchase

The chart above shows the shifting sources of tea consumers' purchases. This shows that in 2020, the number of purchases from supermarkets increased, while the use of mail order sales also increased.The sources of purchase are also diversifying.

Coronavirus and Tea Consumption

Consumers Side

This graph shows the change in the number of people drinking green tea made from tea leaves before and after the spread of the new coronavirus infection. This graph also shows that the number of people making green tea from tea leaves is increasing in the 18 to 29 age group. Many of the other generations also reported an increase. The most common reasons for this are "more time to relax at home" and "more time to eat at home".

References

農林水産省 茶業及びお茶の文化の振興に関する基本方針現状と課題
Link :https://www.maff.go.jp/j/seisan/tokusan/cha/attach/pdf/kihonhou-18.pdf
Partially processed for use.