KEYVISUAL

Domestic and International Markets

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Compare Japanese frozen food brands to frozen foods from other nations.

Domestic Market Structure

                       

"Picard" from France

France is sixth in the world in terms of annual per capita frozen food consumption (according to "Statistics on Frozen Foods, 2020" by the Japan Frozen Foods Association). There is a supermarket in France called "Picard" that specializes in frozen goods. In France, there are about 920 of them! Let's take a closer look at frozen meals in France!

Frozen Foods in Other Countries

                        

In this part, we'll focus on frozen foods in the United Kingdom, which has the fourth-highest annual per capita consumption of frozen foods in the world, and Italy, which has the seventh-highest per capita consumption of frozen foods in the world (according to "Various Statistics on Frozen Foods, 2020" by the Japan Frozen Food Association).