Human's behavior

What kind of impression do you have of the color red? Hot, strong, vivid, vibrant.... I think there are few people who have the impression that red is cold and calm. As you can see, color is one of the elements of UI that greatly affects the reader's impression.

In this part, we will introduce illusion, color, and the principle of shifting viewpoints from the perspective of human psychology based on research.

Let's take a closer look at UI.