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What is typography?

The term "typography" refers to the process of creating readable text by arranging the text in an appropriate font, size, and line spacing.

Typography is composed of three main elements: readability, which means that the text is easy to read; visibility, which means that the text is easy to recognize at a glance; and legibility, which means that the text is not misread by similar characters.

Font Features


First of all, there are four main types of Japanese fonts: Mincho, Gothic, Brush, and Design.

The Mincho font is characterized by its triangular decoration called scales. In addition, the strength of the lines makes the whole text look neat and clean, which makes it highly readable. It is best suited for long sentences such as novels.

On the other hand, gothic type has almost uniform line thickness and is easy to recognize from a distance, making it highly visible. Gothic is often used in websites and applications so that the text can be read even if it is squashed on the display.

Brush fonts are fonts that look like they are written with a brush, and design fonts are fonts that look like they are popped or handwritten. However, these two fonts are difficult to read and are not often used for general purposes.

English fonts are similarly divided into four categories, among which "serif" is a Mincho font, "sans serif" is a Gothic font, and so on. They have a very similar font style.

Also, be careful when using multiple fonts, as using too many fonts can ruin the overall sense of unity and make it difficult to read. Use one to three fonts. The best number of fonts to use is one to three.